SEO Audit by Ankur Sharma

INTRODUCTION

• S.E.O stands for search engine optimization. S.E.O Audit is a wellbeing check for the site. It takes a gander at the specialized framework of your site, the  off-page basics and  the on-page components to enhance Search Engine usability,conversion and perceivability

       Google Trends

                                     

Google Trends Insights:

The google trends descibes the comparison between diferent banks in banking sector i.e RBC bank and TD bank.RBC bank is more popular as compared to Td bank as it provdes more  wuality services to their customers.

Latent Semantic Indexing Keywords:

• td bank branches
• td bank history
• td bank careers 

• rbc holiday hours
• rbc business numbers 
• rbc institution number

RBC bank strengths are 

1) best private services in Canada 

2) Less page load time

TD bank strengths are

1) More description 

2) Home webpage is more descriptive

Areas that need improvement 

1) RBC need to improve its home webpage 

2) Needs to improve in page load time

The keyword sentences found on the sites were 

1) RBC - rbc, royal bank of Canada, banking, financial services 

2) TD - personal banking,investing,small business banking,business banking


Conclusion

Both brands has strength and weakness equally. Both the company site is good but need to improve some parts.TD bank needs to focus on their different services to gain more and more customers.

 

S.E.O Audit

By- Gurashish Singh

Introduction 

This is an S.E.O audit between the banks BMO and National bank. This shows us the chances of showing up in the top few search results when people look up banks or search about these banks on search engines. The better the S.E.O audit of a website, the better are the chances that it will be in the top few results.

Google Trends

Google Trends Insight

These results are of BMO bank and National bank. In the beginning of the year the interest’s difference between the two banks was more comparatively. National bank had a much higher interest rate than BMO. But over the period of time the interests of national bank fell gradually and that of BMO bank fell a little but almost remained constant.

Latent Semantic Indexing Keywords:

BMO bank:

1.  
2. Bmo mobile banking
3. Bmo direct deposit form
4. Bank of Montreal locations
5. Bmo Canada mobile check deposit

 National bank:

1.  
2. National bankcard careers
3. National bankcard customer service
4. National bank card login
5. National bankcard rates

Summary:

1. Brand A’s strengths are - Faster response time/
2. Brand B’s strengths are - Offers better interest rates than BMO.
3. Areas that need improvement - For BMO, they should provide more information about themselves rather than just sticking to their business. Psychologically, this makes customers feel better about the company. For National bank, the response time should be less, takes too long for the website to open.
4. The keyword sentences found on the sites were - Online banking, personal banking, financial services.

Conclusion

I think BMO has better S.E.O results because the response time is faster and they have more keywords so it is easier for people to search. 

S.E.O Audit

By- Miraj Raoji

INTRODUCTION

•  The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.

Google Trends

Google Trends

Google Trends Insights:

It is clearly seen that in past 12 months Scotia-bank is more popular than CIBC bank.  There can be many reasons, such as Scotia-bank must be giving good benefits etc.

Latent Semantic Indexing Keywords:

• Scotiabank joint account
• Scotiabank powerchequing
• Basic banking plan Scotiabank
• CIBC branch hours
• CIBC swift code
• CIBC branch near me

Summary:

Brand A’s strengths are 1) Less page load time 2) Homepage looks better

Brand B’s strengths are 1) More descriptive 2) Use of important text

Areas that need improvement Scotiabank should be more descriptive and CIBC site should take less time to load

The keyword sentences found on the sites were CIBC Banking, online banking, personal banking, financial services, banking products

Conclusion:

When I was going through the sites there were many surprises, the site having less description was more popular than the one had more description, Difference between page load time.

Welcome Post by GAM Marketers

Introduction

In this we will be discussing the brands (banks) social media

accounts. Our blog will be related to discussing the efficiency of 

the official social web pages of these brands.

Our brands:

• BMO Bank of Montreal
• National Bank
• Scotia bank
• CIBC
• TD bank
• Royal Bank of Canada

Writers of the Blog:

• Gurashish Singh- I am completing my Business marketing diploma at Sheridan College. I have keen interest in business marketing and trends changing marketing prospective.
• Miraj Raoji-I am 2^nd year marketing student at Sheridan College. My key interest is Marketing
• Ankur Sharma-I am currently studying business diploma at Sheridan College. I want to be a Chief Marketing Officers. I am trying my level best to achieve my dream.

GAM Marketers