S.E.O Audit

By- Miraj Raoji

INTRODUCTION

•  The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.

Google Trends

Google Trends

Google Trends Insights:

It is clearly seen that in past 12 months Scotia-bank is more popular than CIBC bank.  There can be many reasons, such as Scotia-bank must be giving good benefits etc.

Latent Semantic Indexing Keywords:

• Scotiabank joint account
• Scotiabank powerchequing
• Basic banking plan Scotiabank
• CIBC branch hours
• CIBC swift code
• CIBC branch near me

Summary:

Brand A’s strengths are 1) Less page load time 2) Homepage looks better

Brand B’s strengths are 1) More descriptive 2) Use of important text

Areas that need improvement Scotiabank should be more descriptive and CIBC site should take less time to load

The keyword sentences found on the sites were CIBC Banking, online banking, personal banking, financial services, banking products

Conclusion:

When I was going through the sites there were many surprises, the site having less description was more popular than the one had more description, Difference between page load time.