SEO Audit by Ankur Sharma

INTRODUCTION

• S.E.O stands for search engine optimization. S.E.O Audit is a wellbeing check for the site. It takes a gander at the specialized framework of your site, the  off-page basics and  the on-page components to enhance Search Engine usability,conversion and perceivability

       Google Trends

                                     

Google Trends Insights:

The google trends descibes the comparison between diferent banks in banking sector i.e RBC bank and TD bank.RBC bank is more popular as compared to Td bank as it provdes more  wuality services to their customers.

Latent Semantic Indexing Keywords:

• td bank branches
• td bank history
• td bank careers 

• rbc holiday hours
• rbc business numbers 
• rbc institution number

RBC bank strengths are 

1) best private services in Canada 

2) Less page load time

TD bank strengths are

1) More description 

2) Home webpage is more descriptive

Areas that need improvement 

1) RBC need to improve its home webpage 

2) Needs to improve in page load time

The keyword sentences found on the sites were 

1) RBC - rbc, royal bank of Canada, banking, financial services 

2) TD - personal banking,investing,small business banking,business banking


Conclusion

Both brands has strength and weakness equally. Both the company site is good but need to improve some parts.TD bank needs to focus on their different services to gain more and more customers.