BMO vs National Bank on Facebook-

Comparison of the content-

Their content on Facebook is both promoting, to get new customers, and helpful to their current customers. But both the companies content is totally opposite from each other’s. BMO emphasises more on promoting themselves whereas National Bank is more considered about helping their current customers make better financial decisions. While looking at their pages, I noticed that BMO mostly posts about things unrelated to the business such as Raptors having a win or about collaborating with a breast cancer foundation happening in Quebec, which I personally think is not much of a help for their clients. On the other hand, the National Bank offers more information about the banking world and how to manage your banking and financial life efficiently.

                                       

·         Despite having more likes than National bank on Facebook, likes and shares on the posts of BMO are less than them because of their unhelpful content. This further leads to a bad promotion of the company and gets harder for them to get new clients.

·         But because of such campaigns, they gain a positive image in the eyes of people as they actively participate in social activities and know their responsibilities as an institution.

                                                      

·         This bank allows its clients to gain more information about banking via their Facebook page. They post content such as the one above which allows a lot of people to see things clearly about getting debt free and help them to have a better banking experience.

·         Contents like these also let people to avoid going to the banks therefore lineups in the banks reduce and the employees can help those who are already in the bank.

·         Their content is shared more by the followers which acts as a medium of advertising on social media, therefore gaining more popularity.