BMO vs National Bank on Twitter-

Comparison of the content-

 Twitter is a place to market your product efficiently amongst one of the most influential people in the business world worldwide. The number of followers is directly proportional to your page’s success rate. The more the followers, the more popular your page will be.

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•       BMO has 44.8k followers whereas it is following only 1479 pages. National bank has only 6920 followers and its following about 1800 pages. So according to this the BMO page is much more popular on twitter. BMO tweets at an average of about 3-4 times in a day and on the other hand National bank tweets at an average of about 1 or 2 times in 10 days.
•     The 50/50 is well applied by the BMO bank. It promotes itself by mainly participating in social activities such as promoting breast cancer campaigns and helping people reach new levels of success for e.g. BMO recently helped Kyle Lowry to get votes for his NBA selection.

                                                                                                       

·         A famous hashtag which was trending over the last 5 months was #NBAvote to ask its followers to vote for Kyle Lowry for his NBA selections.

                                                                                          

·         One trending hashtag on the National Bank’s page is #NBDirectBrokerage.

The average number of likes on BMO’s tweets is 10 and on National banks is 1.

                                                                                                     

•    This has been BMO’s most popular post with 58 retweets and 271 likes. They posted this on their 200^th anniversary. On this day they also credited each of their customers who had 30 years of banking experience with them a prize money of $150.

•      And as for National bank they do not have a particular successful post as all their posts have about 1-2 retweets and about 10 likes.