Content Marketing Idea

-Miraj Raoji

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.”

·         The campaign idea is for Scotiabank.

·         The name of the campaign will be “Click & Win”. Firstly through Facebook, Instagram, YouTube, twitter, Posters, hoardings, newspaper spread a contest of clicking most creative and innovative picture with Scotiabank and post it on Scotiabank’s official Facebook page and tag #Scotiabank. Best three pictures from all over Canada will receive huge prize i.e.

·         2^nd runner up - $1000 prepaid visa card

·         1^st runner up -  $2000 prepaid visa card

·         Winner -           Brand new Honda Civic

·         Creative department will make a video of the best pictures and release it with the winners name

·         The major target audience will be students and young generation as students and young generations have craze of contests like this. This can help students to pay for tuition fees or can win a car.

·         At the end of this campaign the only goal is getting more and more young generation into opening new accounts and increasing more business.

·         This campaign will be launched in summer break so that more and more people can take participate in the contest.

·         Facebook and YouTube will be two social platform on which this campaign will be launched.

·         Young generation and students’ now-a-days love taking pictures and uploading on social media site. Using this current trend the campaign will have a huge success.