Content Marketing Idea

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.”

•    The campaign idea is for the BMO bank.
•    BMO is the sponsor for Toronto raptors. So the idea for the campaign is related to basketball and can be done in between the Raptors game or any NBA games being played in Canada or America as BMO has recently signed a multi-year sponsorship deal with NBA.
•    The idea is to shoot the basketball from behind the mid line. People will get only 1 chance to shoot at the basket. If they get it in they will win a prize of $5000. Three people will be chosen for every game for this campaign.
•      The process for being chosen would be that there would be a big box right outside the court where, before entering, people could write their names on a piece of paper and drop it in. Then during the half-time, anyone of the players or anybody else could grab three pieces of paper and whatever names come up will get the chance.
•   The name of the campaign will be “Shoot to win”. We will advertise the campaign on Facebook, twitter, Instagram and YouTube pages of BMO and Toronto Raptors and if possible, on NBA’s page also.
•  We could also advertise it by giving a small brochure with the tickets telling people about the campaign when they go to buy tickets. Or even if people buy it online, we could post an ad on the website that tells people about this.

·            $5000 is not a lot of money but could help a lot of people in their times of need.