-Miraj Raoji
- · Both the company’s official social media site are well managed. Last 25 post n Scotiabank Facebook page were about financial service, new services etc. Looking up to CIBC the latest post were alert about issues on online banking.
- · Scotiabank has 698,559 likes and 670,360 followers while CIBC has 355,388 likes and 344,164 followers.
- · Both the Company’s Facebook page uses 50/50 rule as they not only shared news about company but related posts too.
- · One of the most successful post on Facebook by Scotiabank was Scotiabank’s Summer of FREE Facebook Contest generated over half the campaign's 70 million online impressions, with sign-ups for SCENE debit and SCENE VISA cards experiencing a record year in 2013. 57% of the contest traffic was delivered by Facebook.
- ·
CIBC’s one of the most successful post on
Facebook was an event named CIBC Run for the Cure. Over thousands of people
joined the event and it was a great success.
- · This was the most recent successful video post on Facebook by Scotiabank. It has 4,329,491 post views. More than 11k likes 4K shares and 571 comments.
Figure 2: What's
your saving style- CIBC
- · Compared to Scotiabank Facebook page CIBC is not that active but amongst its post this video post had more views and likes but no comments. It had more than 1.5K views.
Figure 3:
Scotiabank Data
Figure 4: CIBC Data
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