TD and  RBC Bank on Youtube

• RBC and TD bank are promoting their banking services as well as mortgage programs on YouTube. Both the companies are also focusing on societal concept .The frequency of the posts is totally different from each other .TD bank posts videos are related to retirement plans and different mortgage plans almost every day.
• ·         TD bank posts videos on weekly basis according as per their knowledge about what people basically wants. However, RBC post new videos within 3-4 days with subject to their services.
• ·         TD post commercial videos as well as videos regarding new and industry related events. On the other hand, RBC posts videos related to the key benefits of investment and various others new schemes related to banking and monetary transactions.
• ·         In the description area, the main reason for the video is included by both TD and RBC bank. It also consists of the main purpose for the video as well as the video also describes about the people who can get benefit from their services. 

• ·         The most successful video posted by RBC bank is “Make 150 count” .The views for this video are 26,986 and the number of comments and only 33 people liked the video whereas the comments for this video are disabled. Talking about TD, the most successful video these days is “We turned banking into thanking”. The video has 543,372 views, 472 likes and 22 comments.
• ·         RBC video was one of the successful videos as it provides $150 to the customers as the company is celebrating Canada’s 150^th anniversary and TD video describes about the quality services provided to the customers by the bank which made this video successful.