Scotiabank Vs CIBC Fan Page

-Miraj Raoji

• ·         As Scotiabank and CIBC are financial service Company Fan pages are not likely to be          found on any social media site. But there were lot of related pages on Facebook i.e.      Scotiabank Digital Factory, Scotiabank Saddle dome etc.
• ·         https://www.facebook.com/pages/Scotiabank-Saddledome/136390079744294
• ·         https://www.facebook.com/ScotiabankDigitalFactory/
• ·         As per company review I saw on www.glassdoor.ca the rating given was 3.3 stars. This site has over 14000 views.
• ·         On the company site this was the chart that shows company reviews and complains.

• ·         Looking at CIBC www.glassdoor.ca has 3.4 rating which is almost similar to Scotiabank. Over  1400 employee reviewed this page on this site and response it nice.
• ·         On Customer service box  the review chart is as follows:                          

                                  

• ·         Comparing both charts, both companies have same Category average and site average, the only difference is the merchant and in CIBC it is more.
• ·         As per www.hashtagify.me Scotiabank’s popularity is 38.3% and CIBC has 44% popularity.

Figure 4: Popularity of last 2 months

Figure 5: Popularity of Scotiabank- Last 2 Months

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