Scotiabank vs CIBC on YouTube

-Miraj Raoji

• ·         Both Scotiabank and CIBC have their active official YouTube channel.
• ·         Scotiabank has 5834 subscribers and has 5,247,003 views and has 5 links connected to official website, twitter, Facebook, google+, Instagram.
• ·         CIBC has 5668 subscribers and 12,515,616 views. This YouTube channel had 4 links connected to official page, twitter, Facebook and LinkedIn.
• ·         Scotiabank upload new videos every 2 days and they are webisodes and separated by episodes.
• ·         CIBC posts new video every week that is comparably less videos. As per my views most of the videos are animated.
• ·         Scotiabank uploads mainly industry based, musical videos etc. and CIBC uploads mainly animated industry based videos.
• ·         Surprisingly on Scotiabank’s YouTube channel there is no description about the bank or channel but for CIBC the description is really elaborative and explains the vision of the company and future goals both in English and French.
• ·         Scotiabank:

• ·         This was the most viewed video in recent times on YouTube channel of Scotiabank.  This is Webisode 2: Meet the Calgary Jr. Inferno and this video has over 2000 views.
• ·         CIBC:

• This video title is in French says “Le Paiement Funky” that means make payment funky. This video promotes Samsung pay presented by CIBC bank and this video has over 12000 views on YouTube.