Friday, 17 March 2017

Scotiabank vs CIBC on Twitter

-Miraj Raoji
  • ·         Scotiabank:

  • ·         CIBC:
 


  • ·         Both Companies twitter page are very impressive. Both the company uses 50/50 rule on twitter, they tweeted a lot about their company as well as realted posts.
  • ·         News alerts and latest news are kept on both Sotiabank and CIBC twitter page.
  • ·         The most successful tweet on scotiabank twitter page was about raising awareness about mental health.

                     
                   Figure 3 : This post has 113 retweets and over 40 likes
  • ·         The most successful tweet on twitter by CIBC was #HappyHANNUKAH, this post had 90 retweets and over 200 likes.
                  
  • ·         As per me both the post were targeting on people, scotiabank was targeting awareness about mental health that is sensitive part and CIBC is wishing hannukah to people.
  • ·         Total tweets on Scotiabank twitter page 2863 tweets 2209 likes and Average comments on tweets were 15 comments per tweet.
  • ·         Total tweets on CIBC twitter page are 40.4K  more than 5K likes and average comment were 23 comments per tweet.
  • ·         On twitter CIBC seems to be more active compared to facebook. 


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2 comments:

  1. JSMK Marketers2 April 2017 at 16:31

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  2. JSMK Marketers2 April 2017 at 16:34

    It is interesting to see how CIBC shows to be more active on Twitter than Facebook even though Facebook is the biggest social media site in the world. - Jasleen Dulku

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