Content marketing Idea

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.”

·         The campaign idea is for the TD bank. The campaign will be called “Shoot to win”.

·         The idea of the campaign is that a person has to score three consecutive goals against a goalie. The person will only get 3 chances to score and if he misses even one he will lose the chance to win the money. In every campaign 3 people will be random people will be chosen to get a chance to win the money.

·         The prize money will be $5000 and will be credited to the winners account by TD bank.

·         The campaign can be done during the intervals of all the ice hockey games being played in Canada.

·         To decide who will get the chance, there will be a TD bank mark in a hidden column on the tickets of the matches which people can only open when they have bought the tickets. They can then show the mark to the match officials during the interval to get their chance.

The audience will be generally the people who love ice hockey and they can win the price .This will help to promote TD bank business as ice hockey is one of the most favourite game in Canada