S.E.O Audit

By- Gurashish Singh

Introduction 

This is an S.E.O audit between the banks BMO and National bank. This shows us the chances of showing up in the top few search results when people look up banks or search about these banks on search engines. The better the S.E.O audit of a website, the better are the chances that it will be in the top few results.

Google Trends

Google Trends Insight

These results are of BMO bank and National bank. In the beginning of the year the interest’s difference between the two banks was more comparatively. National bank had a much higher interest rate than BMO. But over the period of time the interests of national bank fell gradually and that of BMO bank fell a little but almost remained constant.

Latent Semantic Indexing Keywords:

BMO bank:

1.  
2. Bmo mobile banking
3. Bmo direct deposit form
4. Bank of Montreal locations
5. Bmo Canada mobile check deposit

 National bank:

1.  
2. National bankcard careers
3. National bankcard customer service
4. National bank card login
5. National bankcard rates

Summary:

1. Brand A’s strengths are - Faster response time/
2. Brand B’s strengths are - Offers better interest rates than BMO.
3. Areas that need improvement - For BMO, they should provide more information about themselves rather than just sticking to their business. Psychologically, this makes customers feel better about the company. For National bank, the response time should be less, takes too long for the website to open.
4. The keyword sentences found on the sites were - Online banking, personal banking, financial services.

Conclusion

I think BMO has better S.E.O results because the response time is faster and they have more keywords so it is easier for people to search.